Business Tarot

Unlocking Your Corporate Destiny

Your S.I.G.N. for Strategic Success and Personal Fulfillment

By Allison Coleman

Discover Your Path

Feeling Lost in the Corporate Maze?

Are you navigating the complex corridors of the modern workplace, seeking clarity and a definitive path to achieving your potential? Do performance reviews and strategic planning sessions sometimes feel like you're trying to decipher a code without the key?

Have you ever sensed that underlying the data and the directives, there are deeper patterns at play, influencing outcomes and opportunities? It's time to look beyond the surface.

Introducing Business Tarot: The Book

Business Tarot Book Cover Mockup

In this transformative guide, Allison Coleman unveils a powerful framework for understanding and mastering the journey to professional and personal achievement. By aligning the proven wisdom of archetypal patterns (as represented in the Major Arcana of the Tarot) with the realities of contemporary business, she provides a unique and insightful lens.

These are not your traditional Tarot interpretations; they are meticulously translated into the language of modern enterprise. "The Fool," for instance, represents the courageous innovator, the one brimming with fresh ideas, ready to champion a new venture much like a pioneering entrepreneur launching a disruptive product. "The Magician" embodies the resourceful implementer, the project leader who skillfully transforms vision into reality, marshalling resources and focusing will.

"Business Tarot" is more than a book; it's a paradigm shift. It’s for the discerning professional who understands that true success arises from a blend of sharp strategy and deep self-awareness. It’s for those ready to move beyond the surface-level and tap into the underlying currents that shape our careers and our lives. Prepare to gain clarity, unlock new levels of insight, and perhaps, discover the profound synergy that awaits when you align your actions with your deepest archetypal strengths.

Unlock Deeper Insights & Strategies

The Corporate Parables

Each of the 22 Major Arcana cards is illuminated through a "Corporate Parable"—relatable narratives drawn from contemporary business scenarios, featuring recognizable workplace figures. Witness The Emperor as the decisive, results-oriented leader who brings structure and clarity, or The Lovers representing the formation of crucial strategic alliances and value-aligned partnerships. These parables are designed to resonate deeply, offering mirrors to our own professional experiences.

In-Depth Archetypal Analysis

Following each parable, Allison provides a nuanced analysis, extracting the core principles and actionable wisdom embedded within the archetype. These are not superficial takeaways, but profound insights into the energies at play. For example, "Just as The High Priestess embodies intuitive wisdom and access to deeper knowledge, we too must cultivate our inner guidance and recognize the value of unspoken understanding in strategic decision-making."

Allison's Journey: Lessons in Application

Each chapter is enriched by a personal reflection from Allison's own extensive experience, illustrating how these archetypal principles have manifested and been navigated in real-world high-performance settings. These anecdotes offer practical context and demonstrate the tangible benefits of applying the Business Tarot wisdom, such as understanding The Tower archetype through market disruptions.

A Glimpse into the Corporate Archetypes

The Fool Archetype

0. The Fool

The Enthusiastic Innovator

Represents the courageous innovator, brimming with fresh ideas, ready to champion a new venture. Inspires optimism and embraces new beginnings, often seeing potential where others see obstacles.

The Magician Archetype

I. The Magician

The Resourceful Implementer

Embodies the project leader who skillfully transforms vision into reality. Possesses a powerful ability to manifest results, resourceful in communication, and adept at transforming ideas into tangible outcomes.

The High Priestess Archetype

II. The High Priestess

The Intuitive Strategist

Symbolizes intuitive wisdom and access to deeper knowledge. This is the colleague who often uncovers underlying trends or unspoken team dynamics crucial for success, guiding complex decisions.

The Emperor Archetype

IV. The Emperor

The Decisive Organizer

A natural leader valuing structure, order, and tangible results. Decisive and skilled at implementing systems that drive success, bringing stability and clear direction to any endeavor.

The Lovers Archetype

VI. The Lovers

The Strategic Connector

Excels at building relationships, fostering collaboration, and making choices aligned with core values. Understands the power of synergy and bringing people or ideas together for mutual benefit.

The Chariot Archetype

VII. The Chariot

The Focused Driver of Ambition

Driven, disciplined, and possessing a strong will to succeed. Can harness conflicting forces, maintain focus under pressure, and steer projects confidently towards their objectives.

The book explores all 22 Major Arcana, each with a unique Corporate Parable and profound insights for your professional journey.

Discover Your S.I.G.N.

Strategic Insight & Growth Navigation

Welcome, esteemed reader, to a truly pivotal juncture in your exploration of 'Business Tarot.' Within these pages, you are invited to embark upon the S.I.G.N. Assessment—an endeavor that transcends mere self-discovery to offer a profound gateway to self-mastery. For years, through dedicated observation within high-stakes corporate environments and an extensive study of success methodologies, I have discerned a fundamental truth: authentic and enduring corporate distinction, the kind that leaves an indelible mark of leadership and innovation, invariably arises from a potent, conscious blend of astute, forward-thinking strategy and deeply integrated self-awareness.

While traditional personality metrics and psychometric tools can offer valuable initial insights, they often culminate in static labels—snapshots in time that can inadvertently limit our perception of our own dynamic potential. They may tell you *what* you are, but seldom do they illuminate *who you are becoming* or provide a practical framework for *how to navigate that becoming*. The S.I.G.N. framework—an acronym representing **Synergy, Intention, Goals, and Navigation**—has been meticulously conceived to transcend these limitations. It is not another categorization system. Rather, it is a sophisticated developmental index, a dynamic corporate personality blueprint designed to furnish you with an actionable roadmap. Its purpose is to guide you in unlocking your unique professional essence, understanding your inherent energetic signatures, and consciously optimizing your trajectory toward peak performance, genuine fulfillment, and impactful leadership.

This framework recognizes that your professional self is multifaceted, a complex interplay of how you connect with others, what drives your deepest motivations, how you envision and pursue your objectives, and the manner in which you chart your course through the ever-evolving business landscape. The S.I.G.N. assessment is your key to understanding these distinct yet interconnected facets through the timeless wisdom of the Major Arcana, translated into the pragmatic language of modern enterprise.

Synergy (S)

The Alchemy of Authentic Connection and Collective Impact. How you connect, collaborate, and weave your unique energy into teams and relationships.

Intention (I)

The Unwavering Compass of Your Professional 'Why'. Your core motivations, values, and the purpose that fuels your endeavors.

Goals (G)

The Architecture of Your Ambition and Strategic Manifestation. How you define, pursue, and manifest your objectives.

Navigation (N)

Your Strategic Blueprint for Mastering Complexity and Change. How you chart your course through uncertainty and make pivotal decisions.

Take the interactive test below to discover your dominant archetypes for each S.I.G.N. component and begin your journey to unlocking your corporate destiny!

What's Your S.I.G.N.? The Assessment

Step 1 of 4: Synergy

Synergy (S) Questions

S1: When tasked with leading a new, high-stakes team project, your initial and primary focus is on:

S2: Faced with significant interpersonal conflict within your team that threatens project timelines, your most natural approach is to:

S3: When initiating a new strategic alliance or partnership, you prioritize:

S4: In a situation requiring you to communicate a highly complex or potentially disruptive strategic change to your department, you tend to:

S5: When contributing to the overall team or organizational culture, your most significant input is often through:

S6: When your team is tasked with fostering innovation and generating novel solutions, your instinctive leadership style involves:

Intention (I) Questions

I1: Your primary driving force at work, the energy that consistently fuels your professional engagement and deepest sense of purpose, is most closely aligned with:

I2: You define personal success and fulfillment in your career primarily by:

I3: When confronted with a significant ethical dilemma in a business context, your most reliable guiding principle is to:

I4: Your long-term career vision is best described as a journey towards:

I5: In moments of significant professional setback or apparent failure, your most profound source of resilience and renewal comes from:

I6: The type of work that provides you with the deepest sense of enduring personal fulfillment and meaning is that which:

Goals (G) Questions

G1: When approaching a major new goal or ambitious project, your initial mindset is most often characterized by:

G2: For you, the most critical and satisfying measure of a project's success is:

G3: If a key initiative you are leading encounters significant, unexpected setbacks that fundamentally derail your original goals, you are most likely to:

G4: The type of professional goal that most energizes and motivates you is one that is:

G5: Upon the successful achievement of a significant long-term goal, your immediate inclination is to:

G6: When you think about your ultimate professional legacy or the long-term impact you wish to create, you envision:

Navigation (N) Questions

N1: Your company faces an unexpected and severe market disruption that challenges its core business model. Your instinctive strategic response is to:

N2: When making a critical strategic decision with incomplete information and under intense time pressure, you most heavily rely on:

N3: Your preferred method for developing a long-range strategic plan for your department or organization involves:

N4: When navigating a complex problem involving multiple stakeholders with deeply conflicting interests and priorities, your core strategy is to:

N5: After a significant project or initiative has failed to meet its objectives, your primary method for extracting wisdom and moving forward from the experience is to:

N6: When a long-term strategy you championed proves less effective than anticipated over time, your most natural approach to course correction involves:

What Readers Are Saying

★★★★★

"A paradigm shift! Business Tarot has given me a completely new lens through which to view my career and leadership style. The S.I.G.N. assessment was incredibly insightful."

- Michael B., Senior Executive

★★★★★

"Allison Coleman brilliantly bridges ancient wisdom with modern corporate challenges. The Corporate Parables are so relatable, and the archetypal analysis is spot on. A must-read for any professional seeking deeper understanding."

- Dr. Sarah K., Organizational Psychologist

★★★★★

"I was skeptical at first, but Business Tarot delivered profound insights. Understanding my S.I.G.N. profile has empowered me to navigate workplace dynamics with much greater confidence and success. Highly recommend!"

- David L., Project Manager

★★★★★

"Finally, a leadership book that goes beyond superficial tactics. Allison's approach is both profound and practical. The S.I.G.N. system is a game-changer for personal and professional development."

- Jessica P., Entrepreneur

★★★★★

"The depth of understanding Allison brings to corporate archetypes is astounding. This book has become an invaluable tool for me and my team. The lessons from her journey are truly inspiring."

- Richard T., HR Director

★★★★★

"Business Tarot helped me identify my core strengths and navigate a challenging career transition with newfound clarity and purpose. The S.I.G.N. assessment is incredibly accurate and empowering."

- Emily R., Marketing Executive

About Allison Coleman

Allison Coleman

Allison Coleman is a forward-thinking strategist, executive coach, and sought-after speaker who has dedicated her career to understanding the deeper currents of success in high-stakes corporate environments. With years of dedicated observation, extensive study of success methodologies, and a profound personal journey, Allison experienced a breakthrough: the recognition that the intricate dynamics of the business world—its structures, interpersonal chemistries, and cycles of challenge and growth—resonate powerfully with timeless archetypal energies.

This realization wasn't about dismissing conventional strategy, but about enriching it with a more profound layer of human understanding. This led to the creation of "Business Tarot" and the proprietary S.I.G.N. (Strategic Insight & Growth Navigation) system. Allison's work empowers professionals to move beyond surface-level tactics and tap into their deepest archetypal strengths, fostering careers that are not only successful but also authentically aligned and deeply fulfilling.

She passionately believes that true leadership emerges from the potent blend of sharp strategic thinking and profound self-awareness. Allison guides individuals and organizations to unlock their unique corporate essence, navigate complex challenges with wisdom, and achieve peak performance with integrity and purpose.

Connect with Allison on LinkedIn

Ready to Unlock Your Corporate Destiny?

Gain clarity, unlock new levels of insight, and discover the profound synergy that awaits when you align your actions with your deepest archetypal strengths. "Business Tarot" and the S.I.G.N. system are your guides to a more empowered, authentic, and successful professional life.

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